Sales Training in Wisconsin 

Welcome to the Sales Training Institute, a custom sales training and development company offeringpublic sales training courses and custom in-house sales training.

Sales Training Courses in Wisconsin
Our sales training seminars are available in an open enrollment public format across the US and Canada.

We also offer unique private, fully customizable sales training tailored to the needs of the client organization and delivered on-site at the time and location of our clients choice. Major cities in Wisconsin include Milwaukee, Madison, and Green Bay. If you don't see your city listed in our upcoming courses please contact us to see if one can be arranged.

"I thought the role-playing was very helpful. Our instructor was great!"

Lindsey Conover, Recruiter - Marshfield, Wisconsin

"Excellent presenter. This class is very valuable to all in sales. I cannot wait to implement what I have learned."

Michelle Ball, Enterprise Account Manager - Waukesha, Wisconsin

We help sales organizations professional staff to design and optimize their strategies for selling and winning business tactics by implementing results driven strategic sales systems and programs where their customers will become their life long business partners.

For free, no obligation information on how we can help you please contact us today.

Sales Training Tips

Comparative Sales Advertising

It is inevitable that a downturn in the economy would prompt advertisers to more closely scrutinize where they spend their money.

Those of you selling newspaper advertising will find that one of your major competitors is radio advertising. Radio advertisers have convincing sales tools, such as audio spec ads and maps on listener demographics and signal reach. These tools help to raise the advertiser’s expectations and close the sale.

How, then, can a newspaper sales person compete? How do advertising sales people convince their customers to allocate their advertising budget on newspapers rather than radio?

The following questions may help you understand the effectiveness of newspaper advertising over radio:

How many radio stations are in your market?

Why is the radio on?

How many people are listening?

Who listens to radio commercials?

Click Here for the complete "Comparative Sales Advertising" Article


Major cities in Wisconsin include Milwaukee, Madison, and Green Bay. If you don't see your city listed in our upcoming courses please contact us to see if one can be arranged.

Sales Training Programs, Courses & Classes are available in the US and Canada:
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