When sales personnel prep for sales presentations, the tendency is to concentrate on being able to persuasively extol all the features of their products or services. The underlying assumption here is that if you can just do an excellent job of describing and defending these wonderful features, the customer will see the wisdom of accepting your offer. The problems with this approach are numerous, beginning with the fact that customers usually buy what they feel they need, and that may not necessarily be what you are trying to sell. In addition, when people are processing your presentation, the content i.e., the words you are saying to them account for only 10% of the believability of your message. Ninety percent of their decision to trust or not trust what you are saying comes from factors other than the feature list you worked so hard on.
We have created our two-day Sales Presentations course to help you effectively cover all the bases during your sales presentation. This highly interactive training event uses discussions, small group exercises, and a series of 10 videotapes role-plays to help you gain hands-on practice with your new presentation skills. You will be able to develop a presentation that is specific to your current situation, receive coaching and personal feedback from our experienced presentation coaches, and then take that perfected material back out into the field and use it the very next day. Among the many helpful insights you will gain during your training is a strategy for how to tailor your presentation so that it appeals specifically to the needs of your particular audience, to be sure you are offering something they will value. The presentation skills you gain from this course will provide an immediate boost to your sales results.
Participants in the "Sales Presentations" course will learn to:
With the help of the trainers, I was able to identify my strengths and weaknesses as a presenter and leader, and fine tune ways to make myself more of a confident collaborator and presentation-giver.Talia Doucette, Associate Marketing Manager , Vice President of Sales - Lynnfield, Massachusetts
For more information and pricing, please complete this form and we will email you a confidential Annotated Outline that will provide you with an hour by hour description of this training course.