Seminar Outline:
Everything has
been going great. The customer likes you, he likes the product; he seems to be
ready to do the deal. But it is called “dealing” for a reason, and it isn’t done
until you have negotiated a price and a set of terms that you can both feel good
about. Sales negotiation is the part of selling that gives people the most
trouble. That is where we can help.
Our Win-Win
Negotiations for Salespeople is a two-day seminar that helps you develop
important negotiation skills to get both you and your customer through the
negotiation process in winning style. This principled approach to negotiating
allows you to find solutions that will help you and your customer to come away
from the negotiation phase feeling good about the process because you have both
received value in the transaction. This highly interactive class combines
discussion, small-group activities, role-plays and personal feedback to help you
practice new skills as you learn them. From planning to proposing to bargaining
and tactics, we cover it all in a way that will give you the confidence you need
to succeed.
Seminar Objectives:
Participants in the
"Win-Win Negotiations for Salespeople"
seminar will learn to:
- Maximize effectiveness in strategic, tactical, telephone
and face-to-face sales negotiation situations
- Effectively negotiate from the perspective of long-term value over
lowest price
- Effectively handle customer relationships to maintain collaborative
connections during and after difficult negotiations
- Understand their value, price their value, sell their value and
negotiate terms and conditions in order to leave less money on the table
- Build customer relationships by creating outcomes to benefit all parties
in a negotiation situation (Building Deal Bundles)
- Eliminate conflict and deadlocks during negotiations (5 phases)
- Change the focus from negotiation tactics to planning and strategy while
reinforcing key corporate values
- Focus on interests and issues instead of taking dangerous positions
- Realize that customers are most interested in their own profitability,
and how to use that information to effect negotiation outcomes.

Private Group Sales Training: Group sales training can be tailored to the needs of
the client
organization and delivered on-site at the time and location of the clients choice.
Public Open Enrollment Seminars: We offer Win-Win
Negotiations as an open enrollment seminar held across the US.
Click here for
upcoming public seminar dates.
For more information and pricing, please complete this form and we will email
you a confidential Annotated Outline that will provide you with an hour by hour
description of this training seminar.