Many different traits go into a great sales pitch. These provide a salesperson with the advantage of a consistent approach which will not lose them sales, yet allows them to adjust to make harder sales, if needed. Here is more detail about each of these characteristics of a good sales pitch:
Logical ordering of elements
As you gain more sales experience, you will discover (through trial and error) the best time to bring up certain details (such as pricing, delivery, etc.). An optimal sales pitch will have you delivering these elements in a consistent manner, so that you do not lose any sales as a result of bringing the wrong element up at the wrong time. Moreover, you will also develop techniques to handle customer inquiries about these, particularly when they occur before you have had the chance to build up the value proposition your product or service provides to customers. While you will not always be in complete control of all parts of the sales process, you should definitely learn to recognize which steps will derail the sale, when presented out-of-order.
It fits your personal style
A good sales pitch is one which is adopted to you, and your own personal style idiosyncrasies. Some elements may be used by other, highly effective salespeople, yet (for whatever the reason) they do not fit with you. When this happens, you should make any adjustments necessary to give you the highest probability of successfully closing the sale. Similarly, you may develop a unique style which works extremely well for you, but which others can not duplicate. As long as you are comfortable with it, and are getting consistent results, there is no reason for you to change.
It works most of the time
A solid sales pitch does not take care of every selling possibility, but rather serves as a framework to handle the majority of sales calls. As a sale gets more complex, you will find yourself moving away from a pure pitch, into handling the individual aspects of each call as they appear. Even the best sales pitch will not be used 100% of the time, since if it were possible to do so effectively, the selling organization would not need you and your individual sales talents.
Quite simply, you know you have a good sales pitch when the elements of it can be logically ordered, it fits you personally, and yet it provides you with the freedom to deviate from it when you need to. This enables you to handle ordinary sales opportunities without developing a new presentation each time, yet you can also adjust on-the-fly to make the occasional tough sale, if need be.
