They say that the difference between a good sales person and a bad sales person is simply the difference in the sales training they've received over the years.
Having the right tips for selling then, at your finger tips, can make all the difference to your targets or revenue at the end of the month.
The following tips for selling come from the areas of hypnosis, NLP and persuasion techniques and can really put you on the map when it comes to learning how to close sales or getting your clients buying from you.
1) The power of what the client wants
One of my favorite tips for selling comes from the world of hypnosis and this applies to you whether you are you are creating a sales page or are pitching a client face to face.
Proponents of hypnosis have long realized the power that the pictures in our minds have over our behavior.
Getting your customer to really picture what they want in their minds is one of the best tips for selling that you will find. The trick here is to make sure you're getting the client to think of pictures in their mind that reflect their own dreams, and the sale is then more likely to follow.
2) The importance of language
Students of NLP have some really important tips for selling that can help you no matter what kind of selling you are involved in. NLP emphasizes the importance of language in communication and how vital it is when it comes to selling.
An example of this at work in a sales situation is when you use softening phrases like "I understand you think that" when someone gives you an objection in the sale, and then follow up with a question.
Using wording and phrases like this is one of the more powerful tips for selling because it doesn't go against the grain with the customer, but keeps you in rapport with them. This is a subtle but powerful example of how to change language to make a sale go through.
3) Importance of emotions in selling
Both NLP and hypnosis recognize the importance of emotions in the sales process and can provide you with some great tips for selling by manipulating the emotions of a person during a sales meeting.
One little trick that students of NLP use during a sales process is to increase the amount of emotional pain the person feels around a subject.
For example whatever you're selling probably solves a problem. Simply ratchet up the pain associated with that problem. In so doing you are manipulating them emotionally to want to hear more about your solution.
Out of all the tips for selling that I encountered over the years, this one I found very powerful indeed.
4) Rapport building in phone sales
NLP has some great tips for selling that involve getting and building rapport with the customer. When you and the customer are in rapport it's more likely a sale will happen.
If you're selling is predominantly on the phone however NLP has even more tips for selling for you that involve more specific ways to build rapport by matching the tonality and volume of your customer. This is one of the tips for selling that you can't do without if you're in phone sales.
5) Getting on board with the client
When it comes to tips for selling there is nothing as powerful in sales as trying to get on the clients side and seeing yourself as working with them rather than against them.
When you do this the adversarial nature of the sales meeting is lessened, trust is increased and they are more likely to see you as an ally. When these things are in place you are more likely to sell.
