Sales Training: Sales Workshops Tools for Motivating Your Sales Team

Open Enrollment Sales Workshops

Private Group Sales Training Workshops: Group sales training workshops can be tailored to the needs of the client organization and delivered on-site at the time and location of the clients choice.

Public Open Enrollment Workshops: Individuals are invited to participate in monthly sales workshops held across the US in an open enrollment format.

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Sales Workshops Tools for Motivating Your Sales Team

What makes your salespeople get out of bed and come to work each morning? Is it the chance to realize your goals? Is it the opportunity to make your dreams come true? Not likely, but if you find anyone who meets this description, send him my way. Assuming he's sane, I've got some work for him. I'm betting, though, that all your salespeople - and all the salespeople you'll ever hire - show up at their desks every morning for one of two reasons: to stave off starvation (of the nutritional and/or emotional kind) or to make their dreams come true. That's the “why” of their behavior - the first is a short term motivator, and the second is of the long term variety. Both are keys to unlocking your sales team's potential. And both should be among your own top priorities.

One of your most important tasks, as a business owner or manager, is to dig into the “why” of sales behavior to discover the “how” of motivating your salespeople to deliver the sales results you're after. In my Business Experts webinar, Tools for Motivating Your Sales Team, I delve into the details of ferreting out your salespeople's unique motivators and offer a step-by-step plan for using those aspirations to achieve your own. To get you started right away, though, and give you a taste of what you can expect from attending this presentation, here are a few tips, beginning with a jewel of timeless advice from Dale Carnegie:

1. Start each day with the phrase “You can get everything you want in life by helping others get what they want.” It's hard to overstate the power of Carnegie's insight, and to my mind, all that's been written on the subject of salesperson motivation stems from this concept. I'm not much for mantras, but you could do much worse than to say this to yourself each day.

2. Know that the best way to get your salespeople enthusiastic about your goals is to get them committed to theirs. Your sales goals literally mean nothing to your salespeople unless you can tie your goals to theirs. There's absolutely no way to do that without turning your salespeople's hazy, “maybe someday” daydreams into concrete goals they can and will commit to achieving. And to do that, you'll have to…

3. Identify and break your salespeople's long term goals into time-limited chunks. A goal, in contrast to a mere wish, is specific, has waypoints that make progress measurable, and has a deadline. Unfortunately, for them and for you, many salespeople fail to make the distinction. Do them and yourself a favor by helping them to clarify and time-limit their wishes using a process like this:

Identify their gifts, talents, passions, etc.
Identify where they want to be in 3-5 years and 5-10 years
Identify annual goals that will help them achieve their vision
Break those annual goals into 30, 90, and 180 day goals

Translate goals into monthly, weekly, and daily game plans

4. Communicate with salespeople in their own language. If
you're going to successfully link your salespeople's personal goals to your sales goals, you'll need to speak the language of their dreams. As Lee Iacocca put it, “Communication is everything.” People respond well when they relate well.

In my consulting work, I use the DISC Behavioral Style tool to uncover the best way to communicate with a salesperson. This tool, one of several that I cover in Tools for Motivating Your Sales Team, provides distinct guidelines for talking to salespeople, such as whether to pose specific/direct questions or emotional/feeling questions, whether to offer statistics or analogies and stories to make a point, and how to regulate tone and inflection.

5. If all else fails, tap into short term motivators. Your salespeople are motivated either by their dreams or by the threat of dietary or emotional starvation, but not both at the same time. Some haven't traveled far enough up Maslow's hierarchy of needs (physiological, safety, belonging, esteem, and self-actualization) to actually own big dreams. But that fact that they're on the lower levels of Maslow's pyramid doesn't mean you can't motivate them where they are and help them - and your sales -advance upwards.

Source: Danita Bye link

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Students of the Sales Training Institute will learn to:

Generate increased top line revenue
Create better margins
Lower operating costs
Develop stronger selling skills
Strengthen your company’s identification of strategic sales opportunities
Design and optimize strategies for selling and winning business
Become more productive at their jobs
Implement more effective communications skills
Generate powerful customer sales presentations
Your sales force will become immediately more productive at their jobs and be more effective in their communications. Our sales training workshops will help you energize your sales force!