Students of the Sales Training Institute will learn to:

• Generate increased top line sales training revenue through sales skills development
• Learn to close more sales in a sales consultative approach by becoming business consultants
• Create better margins for sales training efforts while learning effective probing, supporting and closing skills
• Lower sales operating costs by increasing effective sales interviewing skills by quickly following up on sales leads
• Develop stronger telephone and face to face selling skills through high impact sales training seminars based on extensive in class practice
• Strengthen company’s identification of their strategic sales opportunities
• Design and optimize sales strategies for selling and winning business
• Become more productive at their sales jobs through pre-call planning and better handling
• Implement more effective sales communication skills through effective and efficient time usage in our sales training seminars
• Generate and practice more powerful customer sales presentations training
• Increase sales force training skills and become immediately more productive on their sales jobs
• Be more effective in their sales communications with their internal and external customers
• Apply the skills learned in our sales training seminars while energizing their fellow sales force members  

Do you want to know a great way to increase your sales? A regularly scheduled newsletter to promote sales, new products/offerings, information, seminars, sessions, etc. is a great way to keep your clients informed and increase the desire for your offerings.

The industry average for a contact and/or sale through a newsletter is 6%. So typically you will see 6 out of every 100 subscribers for an email contact you for information or to make a purchase. If you have a sign up rate of 10% and you have 10 sales a week, then you are adding 52 people to your newsletter a year. With a 6% contact rate, then you gaining an additional 3 sales or inquiries from each newsletter. Obviously if you have a retail or restaurant environment, these numbers will be significantly higher.

Best time to capture a name for email or mobile marketing is at the point of sale. This will increase your odds of obtaining a name from your clients.

Here are 3 points to keep in mind if you are looking to capture names for an email newsletter.

1. Get contact information at the time of the sale - This is when you client has chosen to do business with you and they are most open to giving you their name and contact information. If you own a restaurant or have a retail environment, typically this will be at the cash register or when you present a check.

2. Less is better, but - People will be more open to giving you their name and contact information if you don't ask for much information. A name and email address should be sufficient. You should be able to get more information over time. You can experiment on sign up rates as it relates to the information you ask for. If you see too few sign ups if you ask for phone numbers and addresses, then you shouldn't ask for them.

3. Respect your client - At all times respect your clients. Some may not want to sign up. If they don't, then don't push them. If they are repeat clients, then you may have other opportunities to ask in the future. In addition to this, don't overdue sending information out to your clients of your newsletter; gauge what you think they may want. I typically use once per week.

By getting your clients to agree to give you their contact information for an email newsletter, you have an excellent opportunity to continually market to them. This is a great way increase sales on a regular basis.

Source: Chris Hamiltonlink