Retail Sales Training Program: Consultative Sales Skills Seminar 

Seminar Outline:

Selling success is not easy to achieve in the so-called new economy. The competition is tougher than ever, and the pace is much faster. Retail customers have become savvy shoppers who have plenty of low-price options to choose from. These days, selling isn’t about convincing the customer to buy your product. Instead, you must learn to function as an expert consultant who has the skills and patience to first identify what the customer really needs and wants, and then help him obtain it. And in order to do this, your sales staff must have outstanding retail sales training to help them get the job done.

In our Retail Sales Training Program, we help turn great retail sales associates into outstanding sales consultants. Using a fast-paced, multi-faceted retail sales training approach that combines short lectures, interactive small groups, role-play, and personal coaching, our gifted senior retail sales training instructors will provide you with plenty of hands on practice to gain confidence in your new retail sales training skills. You will learn about the psychology of selling, listening and questioning skills. As you learn to identify what the customer truly values, you will be able to use the skills you have learned in your retail sales training class to deliver the real value he is looking for. Your retail sales training skills will help the customer obtain what he really needs, and that will keep him coming back as a satisfied customer for a long time to come.

Seminar Objectives:

Participants in the Retail Sales Training Program will learn to:

  • Take advantage of the importance of a value approach in building a successful customer partnership.
  • Demonstrate the face-to-face Relationship Selling process.
  • Use retail sales training skills to sell value over price discounts.
  • Employ listening skills to understand clients’ needs instead of simply pitching products.
  • Work with the needs of different types of buyers in order to offer something each one recognizes as valuable to him or her.
  • Understand how to differentiate product/service and company in a competitive selling environment by applying retail sales training skills.
  • Implement the top 10 closing techniques.
  • Recognize opportunities to add value to client’s business.
  • Offer creative solutions and options that please the customer and boost your profit.
  • Use post-sales measurement to share data with sales management.
  • Comprehend when and why buyers buy to be able to increase sales.


Private Group Retail Sales Training: Group (6+) retail sales training can be tailored to the needs of the client organization and delivered on-site at the time and location of the clients choice. 

Public Open Enrollment Seminars: Individuals are invited to participate in monthly sales training seminars held across the US in an open enrollment format.

For more information and pricing, please complete this form and we will email you a confidential Annotated Outline that will provide you with an hour by hour description of this training seminar.