Seminar Outline:
One of the biggest sales challenges facing realtors today is being able to
close deals for their clients – both those who are selling and those who are
buying. One way to gain an advantage is to refine your selling skills by taking
a top-notch real estate sales training class. In most industries, all the
players have access to basically the same technology and resources; thus, the
products they turn out are very similar in terms of features, benefits and
pricing. The same is true in real estate sales. So, in the end, there is a lot
of pressure to make the deal all about price. However, a powerful, insightful
real estate sales training course can give you the skills you need to sell value
in other ways, and close more deals in less time at a better commission.
Whether you need residential real estate sales training or commercial real
estate sales training, our Real Estate Sales Training Course can give you
the edge you need. This two-day, hands-on real estate associate sales training
class will help you increase sales and boost profitability by teaching you how
to understand the needs of the customer. The focus of this real estate sales
training program is on helping you precisely match the right customer to the
right property so that he sees the value and pursues the deal because it meets
his needs exactly. This real estate sales training course concentrates on the
fundamentals of salesmanship, but it also goes well beyond traditional sales
concepts. While your competitors may be focused on discounting price to close
deals, our real estate sales training secrets will show you how you can stay
firm on price and still increase sales by convincing customers of the value you
are offering them.
Real Estate Sales Training uses fast-pace role-plays and interactive
small group exercises to help you get real time, real life experience with your
new real estate sales associate training skills. Our senior real estate sales
training instructors, all of whom have built great careers in sales, will
provide personal coaching and instant feedback to help you grow and learn. You
will even have the benefit of a unique evaluation tool to help understand your
behavioral style, and that of your customer, as you work through the sales
process.
Seminar Objectives:
Participants in the Real Estate Sales Training seminar will learn to:
- Use questioning skills learned during the real estate sales training
course to understand the buyer’s attitudes, situations, problems, and
priorities as a key for developing an advantage over the competition.
- Offer creative options for buyer’s problems, to add value to current or
future buying situations and to assist the buyer in selecting the best
option for a solution.
- Use post-sales call measurement to assess their own performance and
identify key customer issues by reacting as a business consultant.
- Employ the face-to-face sales process of questioning, closing, and
handling objections.
- Apply real estate sales training techniques to recognize basic styles of
buyer behavior and determine how to adapt to each style to create positive
rapport.
- Formulate a personal Feature—Advantage—Benefit and Proof Outline for one
or more of their properties.

Private Group
Real Estate Sales Training: Group (6+) real estate sales training can be tailored to the needs of
the client
organization and delivered on-site at the time and location of the clients choice.
Public Open Enrollment Seminars: Individuals are invited to
participate in monthly sales training seminars held across the US in an
open enrollment format.
For more information and pricing, please complete this form and we will email
you a confidential Annotated Outline that will provide you with an hour by hour
description of this training seminar.