Car Sales Training Seminar 

Seminar Outline:

The key to selling success in today’s hypercompetitive automobile industry is top-notch, on target, auto sales training. Let’s face facts; it is no longer enough to just have a great product and deliver a persuasive presentation on the features and benefits you offer. Everyone has a great product to sell, and discounting and pricing incentives have made it harder to wheel and deal. Exceptional automotive sales training is the secret weapon that can boost your sales and your bottom line when everyone else is haggling over pennies. These days, selling isn’t about convincing the customer to buy your product. Instead, you must learn to function as an expert consultant, with the automobile sales training skills and patience to identify what the customer really needs and wants.

In our Auto Sales Training Skills seminar, we help turn great sales people into outstanding car sales consultants. Using a fast-paced, multi-faceted car sales training approach that combines short lectures, interactive small groups, role-play, and personal coaching, our gifted senior auto sales training instructors will provide you with plenty of hands on practice to gain confidence in your new automobile sales training skills. You will learn about the psychology of selling, as well as learning new listening and interviewing skills. We will provide you with the automotive sales training you need to be able to identify what the customer truly values. During this intensive automobile sales training workshop, you will also discover techniques for delivering the real value your customer is looking for. Our acclaimed car sales training program will take you from just being a walking brochure and help you become a trusted consultant who can build a business relationship that can last a long time.

Seminar Objectives:

Participants in the Auto Sales Training Skills seminar will learn to:

  • Take advantage of the importance of a value approach in building a successful customer partnership.
  • Demonstrate the face-to-face Relationship Selling process.
  • Sell long-term relationships and value rather than low price.
  • Utilize interviewing skills to listen to clients instead of pitching products.
  • Work with the needs of different types of buyers in order to offer something each one recognizes as valuable to him or her.
  • Understand how to differentiate product/service and company in a competitive selling environment through the use of car sales training techniques.
  • Understand the top 10 closing techniques, and when and how to use them.
  • Employ automobile sales training skills to recognize opportunities to add value that will meet customer’s needs.
  • Offer creative solutions and options that please the customer and boost your profit.
  • Use post-sales measurement to share data with sales management.
  • Comprehend when and why buyers buy to be able to increase sales.

Private Group Car Sales Training: Group (6+) automobile sales training can be tailored to the needs of the client organization and delivered on-site at the time and location of the clients choice.  

Public Open Enrollment Seminars: Individuals are invited to participate in monthly seminars held across the US in an open enrollment format.
For a full list of upcoming open enrollment sales training courses please click here.

For more information and pricing, please complete this form.