• Understand the role marketing professionals play in the sales process
• Use their marketing expertise to increase sales on the telephone or in person
• Understand the challenges faced in today’s competitive business environment
• Understand how sales reps deal with different sales structures
• Utilize sales strategies to increase personal effectiveness
• Establish rapport and build chemistry with internal and external customers
• Bundle products and services to increase customer value
• Apply strategic questioning skills to uncover attitudes, situations and priorities
• Adjust their personal approach to sales and communications based on behavior
• Identify potential customer problem areas and applicable solutions
• Build personal Feature, Advantage, Benefit statements for customer discussions
• Strengthen their advantage over other competitors
• Understand every facet of the Sales Process
• Overcome customer sales objections
• Play a vital role as marketing professionals in helping to close the sale

Today’s marketing professional has a direct impact on the sales and public relations success of the business they serve. Tasked with ensuring that a company’s sales message is clear and consistent, marketing professionals equip telemarketing, inside sales groups and account management organizations with sales tools to drive revenue and increase market share. In today’s complex business world, more than ever, marketing professionals are being called upon to help support the sales process by taking part in sales activities and customer site visits. Despite having a key grasp on marketing and PR activities, additional training is often required for marketing professionals to take part in the sales process. Our Sales Skills Training for Marketing Professionals is designed to equip marketing and public relations personnel with the key skills to play a direct and active role in customer-facing activities and to increase their potential for career advancement via greater exposure to sales management personnel.

Centered on providing marketing professionals with a comprehensive insight into every phase of the sales process, our three-day Sales Skills Training for Marketing Professionals delves into key topics such as prospecting, questioning skills, solution presentation, objection resolution, conflict management – even closing. These discussions on the sales process enable marketing professionals to not only support their company’s sales efforts but to also understand how the unique challenges faced by sales professionals can be overcome via strong marketing messages and sales support tools. This highly interactive training workshop provides marketing professionals with multiple opportunities to practice using skills and methodologies via role plays, group exercises, individual activities, questions and answer sessions and lectures. These opportunities are designed to increase knowledge retention and allow marketing professionals to immediately put to use newly acquired skills in their vital role. With a greater understanding of the sales process, marketing professionals will be able to provide valuable sales support when called upon by internal sales teams to help close deals and drive revenue.

Private Group Sales Training: Group sales training can be tailored to the needs of the client organization and delivered on-site at the time and location of the clients choice. 

Public Open Enrollment Seminars: Individuals are invited to participate in monthly seminars held across the US in an open enrollment format.
For a full list of upcoming open enrollment sales training seminars please click here.

For more information and pricing, please complete this form.