• Understand the opportunities found in the residential real estate market
• Utilize proven sales strategies to build a client base
• Focus on providing superior customer service
• Show the benefits of using a real estate agent as a trusted advisor
• Understand how to deal with different personality types
• Work with the needs of different buyer types such as investors and families
• Build chemistry with new and existing customers
• Quantify costs during the inspection process
• Sell the vale of home warranties and other services important to home buyers
• Apply questioning skills to determine buyer attitudes, situations and priorities
• Adjust their sales approach based on buyer behavior in person or on the phone
• Identify problem areas and potential solutions
• Create personal Feature, Advantage, Benefit statements
• Develop advantages over other real estate agents
• Assess personal sales performance following each customer interaction
• Understand how to use a Consultative Selling Process
• Help buyers make a decision when purchasing a home

Despite a struggling economy and decreased consumer confidence, the real estate industry in the late 90s and early 2000s has stayed strong thanks to decreased interest rates and an active residential real estate market. According to Inman News, while higher interest rates may slow down sales in the coming years, prices will continue to rise. Even as the National Association of Realtors predicts sales may flatten compared to previous quarters, projections still show a market rife with opportunities for the savvy real estate agent. Thanks to a recent influx of new real estate agents, today’s agent needs to rely on more than just marketing and referrals. In order to succeed in today’s highly competitive real estate environment, real estate agents must learn how to manage and guide the sales process so as to drive sales and continue to increase their business opportunities. Our Sales Training for Real Estate Agents training workshop provides agents with proven methodologies and tools to succeed.

Based on the use of a consultative approach to selling, our Sales Training for Real Estate Agents training seminar provides participants the ability to guide their clients through the home buying process while focusing on productive activities to drive sales and increase commissions. Central to the learning process is a comprehensive study of communication and customer behavior and their effect on the sales process. Real estate professionals will benefit from this analysis as skills can be used when meeting with a new client, showing a house, or guiding a client through the closing process. Time is also spent on the sales process and the ability to steer discussions towards appropriate recommendations. Effective marketing strategies and closing techniques are also covered throughout this valuable training seminar. This highly participatory course provides real estate agents with numerous opportunities to put learned skills into use via simulation sessions, role plays, group exercises, activities, Q&A sessions and lectures. These activities are designed to increase knowledge transfer and reinforce knowledge retention. With these skills in hand, real estate agents will be able to focus on increasing residential sales and building a loyal customer base.

Private Group Sales Training: Group sales training can be tailored to the needs of the client organization and delivered on-site at the time and location of the clients choice. 

Public Open Enrollment Seminars: Individuals are invited to participate in monthly seminars held across the US in an open enrollment format.
For a full list of upcoming open enrollment sales training seminars please click here.

For more information and pricing, please complete this form.